Swaab media kit

About Swaab

• Found­ed: The firm was estab­lished by Fredrick Swaab, in Syd­ney, Aus­tralia, in 1981 (Our Sto­ry)
• Web­site: swaab​.com​.au

At a glance

• 80 to 100 team members
• 12,000+ clients have been assisted
• 1,000+ free legal pub­li­ca­tions are avail­able on our website
• Our head office is in Syd­ney, NSW Australia
• We are the Syd­ney mem­ber of the Glob­al Law Firm alliance — Mer­i­tas
• View all our awards

Descrip­tion

We are Lawyers val­ued by how we serve you: with gen­eros­i­ty of spir­it, com­mit­ment, and liv­ing our Swaab Brand of Ser­vice, we achieve prac­ti­cal and mean­ing­ful results togeth­er. That’s our promise and our difference.

Exper­tise

We hold a unique posi­tion in the mar­ket­place, as a firm with both full-ser­vice Com­mer­cial and Fam­i­ly law offer­ings. We offer the fol­low­ing expertise:

• Com­mer­cial
• Com­mer­cial Finance
• Con­struc­tion
• Con­test­ed Estates
• Cor­po­rate
• Cyber
• Employ­ment
• Estate Plan­ning & Wills
• Fam­i­ly Law
• Fran­chis­ing
• Insol­ven­cy
• IP & Technology
• Lit­i­ga­tion
• Plan­ning & Environment 
• Prop­er­ty
• Stra­ta
• Work­place Health & Safety

Sec­tors

• Finan­cial Services
• Health­care & Allied Health
• Hotels & Hospitality
• Man­u­fac­tur­ing & Industrials
• Nat­ur­al Resources
• Pri­vate Clients & Fam­i­ly Businesses
• Real Estate & Construction
• Retail & Wholesale
• Ser­vices Pro­fes­sion­al & Non-professional
• Tech­nol­o­gy & Media

Brand iden­ti­ty guidelines

• The firm is known only as Swaab, not Swaab Attor­neys, not Swaab Lawyers, Swaab Legal or SWAAB (all in cap­i­tals). Where pos­si­ble Swaab should be hyper­linked to the Swaab web­site www​.swaab​.com​.au
• The firm is known by our tagline: Gen­eros­i­ty of Spirit
• Our Brand is intrin­si­cal­ly linked in the icon­ic Syd­ney beach of Bon­di (due to Fed Swaab’s asso­ci­a­tion), this is depict­ed by the wave through the Swaab logo and by the fir­m’s sup­port­ing imagery
• The Swaab brand iden­ti­ty fea­tures a cus­tom designed typo­graph­ic expres­sion of the firm’s name with a graph­ic wave ele­ment (wave) incor­po­rat­ed in a fixed posi­tion. The logo­type has been cre­at­ed from the type­face The­sis The­Sans with cus­tomi­sa­tion to some of the let­ter­forms to aid spac­ing and arrangement.
• The logo­type should always be dis­played in a sin­gle colour, gra­dat­ed or flat, although there are options as to what the sin­gle colour may be. The sig­na­ture colour for dis­play of the logo­type is known as ​‘Swaab Blue’ and is spec­i­fied as Pan­tone (PMS) 646C.

Online Assets

• The pri­ma­ry logo should only be used on web pages as per Swaab’s Brand Guide­lines. Our Logo must be clear­ly vis­i­ble when used in high-qual­i­ty. The logo may not be altered in any way.
• The min­i­mum size at which the pri­ma­ry logo is used should not be less than 40mm.
• Please con­tact us for a high-res­o­lu­tion ver­sion of our logo

Social Media

• LinkedIn
• Face­book
• X

Affil­i­a­tions

We are the Syd­ney mem­ber of Mer­i­tas, a glob­al alliance of full ser­vice law firms. Mer­i­tas law firms work col­lab­o­ra­tive­ly to pro­vide clients with local legal exper­tise of the high­est quality.

Con­tact:

John Hov­el­mann
Head of Client Devel­op­ment & Brand
Swaab
M +61 407 888 616 | T +61 2 9233 5544 | F +61 2 9233 5400
jbh@​swaab.​com.​au | www​.swaab​.com​.au