Swaab Media Kit

About Swaab

At a glance

  • 80 to 100 team members
  • 12,000+ clients have been assisted
  • 1,000+ free legal arti­cles are avail­able on our website
  • Our head office is in Syd­ney, NSW Australia
  • We are the Syd­ney mem­ber of the Glob­al Law Firm alliance — Mer­i­tas
  • View all our awards


We are Lawyers val­ued by how we serve you: with gen­eros­i­ty of spir­it, com­mit­ment and liv­ing our Swaab Brand of Ser­vice, we achieve prac­ti­cal and mean­ing­ful results togeth­er. That’s our promise and our difference.

Ser­vice offering

We hold a unique posi­tion in the mar­ket­place, as a firm with both full-ser­vice Com­mer­cial and Fam­i­ly law offer­ings. We offer the fol­low­ing services:

  • Com­mer­cial
  • Cor­po­rate
  • Employ­ment
  • Estate plan­ning
  • Fam­i­ly Law
  • Fran­chis­ing
  • Insol­ven­cy
  • IP & Technology
  • Lit­i­ga­tion
  • Prop­er­ty, plan­ning & projects
  • Plan­ning & environment
  • Cyber
  • Stra­ta
  • Work­place Health & Safety

Brand iden­ti­ty guidelines

  • The firm is known only as Swaab, not Swaab Attor­neys, not Swaab Lawyers, or Swaab Legal. Where pos­si­ble Swaab should be hyper­linked to the Swaab web­site www​.swaab​.com​.au
  • The fir­m’s is known by our tagline of: Gen­eros­i­ty of Spirit
  • Our Brand is intrin­si­cal­ly linked in the icon­ic Syd­ney beach of Bon­di (due to Fed Swaab’s asso­ci­a­tion), this is depict­ed by the wave through the Swaab logo and by the fir­m’s sup­port­ing imagery
  • The Swaab brand iden­ti­ty fea­tures a cus­tom designed typo­graph­ic expres­sion of the firm’s name with a graph­ic wave ele­ment (wave) incor­po­rat­ed in a fixed posi­tion. The logo­type has been cre­at­ed from the type­face The­sis The­Sans with cus­tomi­sa­tion to some of the let­ter­forms to aid spac­ing and arrangement.
  • The logo­type should always be dis­played in a sin­gle colour, gra­dat­ed or flat, although there are options as to what the sin­gle colour may be. The sig­na­ture colour for dis­play of the logo­type is known as Swaab Blue’ and is spec­i­fied as Pan­tone (PMS646C.

Online Assets

  • The pri­ma­ry logo should only be used on web pages as per Swaab’s Brand Guide­lines. Our Logo must be clear­ly vis­i­ble when used in high-qual­i­ty. The logo may not be altered in any way.
  • The min­i­mum size at which the pri­ma­ry logo is used should not be less than 40mm.
  • Please con­tact us for a high-res­o­lu­tion ver­sion of our logo

Social Media


We are the Syd­ney mem­ber of Mer­i­tas, a glob­al alliance of 8050 lawyers, serv­ing in 182 full-ser­vice law firms across 91 coun­tries in 245 glob­al mar­kets. Mer­i­tas law firms work col­lab­o­ra­tive­ly to pro­vide clients with local legal exper­tise of the high­est quality.


John Hov­el­mann
Head of Client Devel­op­ment & Brand
M +61 407 888 616 | T +61 2 9233 5544 | F +61 2 9233 5400
jbh@​swaab.​com.​au | www​.swaab​.com​.au


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