IP & Technology

Protecting and scaling your business

Overview

All busi­ness­es, whether small to medi­um enter­pris­es or multi­na­tion­al cor­po­ra­tions, have to be pre­pared to meet the chal­lenges the glob­al infor­ma­tion econ­o­my brings and to har­ness tech­nol­o­gy to assist them – be it man­ag­ing, access­ing or pro­tect­ing infor­ma­tion assets, inte­grat­ing tech­nol­o­gy infra­struc­ture or pro­tect­ing and extend­ing their brands.

Our team under­stands the chal­lenges you face. We can help struc­ture strate­gies and respons­es that add val­ue to your busi­ness, meet your com­mer­cial goals and, above all, allow you to con­tin­ue to focus on your busi­ness. We are expe­ri­enced in trade marks, copy­right patents, con­tent licens­ing, con­tent clas­si­fi­ca­tion, moral rights and com­mer­cial­i­sa­tion issues, includ­ing fund­ing, devel­op­ment licens­ing and prov­ing chain of title as well as Aus­tralian Con­sumer law issues. 

Our exper­tise extends to IT imple­men­ta­tion, out­sourc­ing trans­ac­tions and estab­lish­ing online pay­ment and trans­ac­tion facil­i­ties. As well as elec­tron­ic record keep­ing in accor­dance with cur­rent best prac­tice and the require­ments of the rel­e­vant Aus­tralian stan­dards on elec­tron­ic record keep­ing, secu­ri­ty and pri­va­cy. Ser­vices include:

  • Patents lit­i­ga­tion and commercialisation
  • Tech­nol­o­gy transfer
  • Strate­gic alliances
  • Dis­tri­b­u­tion arrangements
  • Trade marks, includ­ing reg­is­tra­tion, pro­tec­tion and infringement
  • Copy­right and moral rights
  • Reg­is­tered designs
  • Tech­nol­o­gy agreements
  • Out­sourc­ing agreements
  • Prod­uct licenses
  • Fran­chis­ing
  • Adver­tis­ing and sponsorship
  • Terms & conditions
  • Pri­va­cy policies
  • Intel­lec­tu­al prop­er­ty due diligence
  • E-com­merce
  • Infor­ma­tion tech­nol­o­gy implementations

World­wide trade marks

Aus­tralians have always been an inno­v­a­tive bunch and our clients are no dif­fer­ent. One of our clients is a leader in unique online psy­cho­log­i­cal test­ing soft­ware for HR and recruit­ment func­tions. Over the years we have helped them build a sol­id foun­da­tion with soft­ware devel­op­ment agree­ments, e-com­merce terms and strong pri­va­cy and data pro­tec­tion pro­ce­dures. Their brand is very impor­tant to them so we made sure that their valu­able asset was pro­tect­ed. When it was time for them to launch glob­al­ly into key mar­kets, we guid­ed them through that process using our trust­ed inter­na­tion­al net­work of asso­ciates. The busi­ness con­tin­ues to grow in Aus­tralia and around the world and we con­tin­ue to guide them with every launch of each new inno­v­a­tive product. 

Threat to USA manufacturer

In the love­ly sea­side town of Portsmouth, Maine, USA is a man­u­fac­tur­er of con­nois­seur jams, dress­ings and sauces. They sell their prod­ucts through spe­cial­ty food out­lets around the world, includ­ing Aus­tralia. Recent­ly they dis­cov­ered that anoth­er com­pa­ny had reg­is­tered their name as a trade mark in Aus­tralia. This posed a seri­ous threat to the manufacturer’s busi­ness. We set out to trace the manufacturer’s long his­to­ry of sales in Aus­tralia and on the basis of this evi­dence we were able to obtain Aus­tralian trade mark reg­is­tra­tion for its entire prod­uct range. The man­u­fac­tur­er can now sell its prod­ucts with relish.

IP Dis­cov­ery

Inno­va­tion should be the cor­ner­stone of any busi­ness. Inno­va­tion can be the key to prof­itable growth by attract­ing cus­tomers who are pre­pared to pay a price pre­mi­um for a supe­ri­or prod­uct or ser­vice. Unfor­tu­nate­ly, the intel­lec­tu­al prop­er­ty in that valu­able inno­va­tion can some­times be poor­ly iden­ti­fied, pro­tect­ed or exploit­ed. We have recent­ly launched our IP Health Check. This ser­vice pro­vides you with a sys­tem­at­ic review to effec­tive­ly iden­ti­fy the IP with­in your busi­ness, ensure the pro­tec­tion of the IP and rec­om­mend ways to exploit the IP.