Protecting and scaling your business
All businesses, whether small to medium enterprises or multinational corporations, have to be prepared to meet the challenges the global information economy brings and to harness technology to assist them – be it managing, accessing or protecting information assets, integrating technology infrastructure or protecting and extending their brands.
Our team understands the challenges you face. We can help structure strategies and responses that add value to your business, meet your commercial goals and, above all, allow you to continue to focus on your business. We are experienced in trade marks, copyright patents, content licensing, content classification, moral rights and commercialisation issues, including funding, development licensing and proving chain of title as well as Australian Consumer law issues.
Our expertise extends to IT implementation, outsourcing transactions and establishing online payment and transaction facilities. As well as electronic record keeping in accordance with current best practice and the requirements of the relevant Australian standards on electronic record keeping, security and privacy. Services include:
- Patents litigation and commercialisation
- Technology transfer
- Strategic alliances
- Distribution arrangements
- Trade marks, including registration, protection and infringement
- Copyright and moral rights
- Registered designs
- Technology agreements
- Outsourcing agreements
- Product licenses
- Advertising and sponsorship
- Terms & conditions
- Privacy policies
- Intellectual property due diligence
- Information technology implementations
Worldwide trade marks
Australians have always been an innovative bunch and our clients are no different. One of our clients is a leader in unique online psychological testing software for HR and recruitment functions. Over the years we have helped them build a solid foundation with software development agreements, e-commerce terms and strong privacy and data protection procedures. Their brand is very important to them so we made sure that their valuable asset was protected. When it was time for them to launch globally into key markets, we guided them through that process using our trusted international network of associates. The business continues to grow in Australia and around the world and we continue to guide them with every launch of each new innovative product.
Threat to USA manufacturer
In the lovely seaside town of Portsmouth, Maine, USA is a manufacturer of connoisseur jams, dressings and sauces. They sell their products through specialty food outlets around the world, including Australia. Recently they discovered that another company had registered their name as a trade mark in Australia. This posed a serious threat to the manufacturer’s business. We set out to trace the manufacturer’s long history of sales in Australia and on the basis of this evidence we were able to obtain Australian trade mark registration for its entire product range. The manufacturer can now sell its products with relish.
Innovation should be the cornerstone of any business. Innovation can be the key to profitable growth by attracting customers who are prepared to pay a price premium for a superior product or service. Unfortunately, the intellectual property in that valuable innovation can sometimes be poorly identified, protected or exploited. We have recently launched our IP Health Check. This service provides you with a systematic review to effectively identify the IP within your business, ensure the protection of the IP and recommend ways to exploit the IP.