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Lawyers Week­ly arti­cle Mid-tier firm rebrands with new name’

Swaab is the new name of the firm for­mer­ly known as Swaab Attor­neys, a change that came into effect ear­li­er this week.”

Lawyers Week­ly have cov­ered the Swaab brand refresh in an arti­cle titled Mid-tier firm rebrands with new name.’ The arti­cle includes an inter­view with Mary about the impor­tance of the changes, and what this means for the firm.

See fol­low­ing an excerpt:

Speak­ing to Lawyers Week­ly, Swaab man­ag­ing part­ner Mary Digiglio said this change in Swaab’s brand iden­ti­ty was sym­bol­ic of the firm’s con­tin­ued evo­lu­tion.

We’re an inno­v­a­tive firm always look­ing to improve, and the change has been the cul­mi­na­tion of con­tin­u­ous review, which com­bines feed­back received, our grow­ing posi­tion in the mar­ket place and our desire to cre­ate a greater user expe­ri­ence in line with our strate­gic direc­tion,” she said

You can read the full arti­cle here.

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