News

Swaab Attor­neys launch­es a new look and a new name

The part­ners of the firm are proud and excit­ed to announce that from Mon­day 24 Sep­tem­ber 2018 the firm will be renamed Swaab. This name change will also include a new logo, web­site and refreshed brand.

The part­ners of the firm are proud and excit­ed to announce that from Mon­day 24 Sep­tem­ber 2018 the firm will be renamed Swaab. This name change will also include a new logo, web­site and refreshed brand.

The Swaab brand has been evolv­ing since the firm was first found­ed by Fred Swaab back in 1981. It rep­re­sents Swaab through its col­lec­tive val­ues, actions, peo­ple and clients alike. The Swaab refresh was the result of a con­sul­ta­tive, cre­ative and tech­ni­cal endeav­our designed to main­tain and lever­age the firm’s strong brand equi­ty, while also empow­er­ing it to deliv­er on its strate­gic vision for the future.

Swaab main­tains its core focus on client expe­ri­ence and ser­vice, acces­si­bil­i­ty and prac­ti­cal deliv­ery of legal ser­vices. Swaab will con­tin­ue to be a hub for the entre­pre­neur­ial ecosys­tem, inno­va­tion, fam­i­ly busi­ness, SMEs, cor­po­rates, high-net-worth indi­vid­u­als and gov­ern­ment clients, through its offer­ing of both full-ser­vice Com­mer­cial and Fam­i­ly law ser­vices. A sig­nif­i­cant fac­tor to Swaab’s suc­cess has been its para­mount com­mit­ment to its peo­ple and clients, and through liv­ing its val­ues of: Com­mit­ment, Integri­ty, Excel­lence, Gen­eros­i­ty of Spir­it, Uni­ty and Inno­va­tion. This will continue.

Stay in touch via our social chan­nels, Twit­ter @SwaabLaw, Face­book @SwaabLaw and LinkedIn, Swaab.

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