In Brief

An impor­tant new devel­op­ment for trade mark pro­tec­tion in New Zealand comes into effect on 1 Decem­ber 2012. We look at what this means for busi­ness­es seek­ing brand pro­tec­tion in New Zealand.


In an impor­tant new devel­op­ment for Aus­tralian busi­ness­es seek­ing reg­is­tered trade mark pro­tec­tion for their brands in New Zealand, the Madrid Pro­to­col and the Sin­ga­pore Treaty will enter into force in New Zealand on 10 Decem­ber 2012. Most of Aus­trali­a’s major trad­ing part­ners are already mem­bers of this system.

This means that Aus­tralian trade mark own­ers will be able to apply for trade mark reg­is­tra­tion in New Zealand more eas­i­ly, and more cheap­ly. It means that an appli­ca­tion can be made in New Zealand (and all oth­er Madrid Pro­to­col coun­tries includ­ing Europe and the USA) using a sin­gle appli­ca­tion through the World Intel­lec­tu­al Prop­er­ty Office, with­out the need to engage trade mark lawyers or agents in New Zealand.

Com­men­tary on the change in New Zealand sug­gests that this moves New Zealand and Aus­tralia clos­er togeth­er with a view to cre­ate a sin­gle eco­nom­ic mar­ket between the two coun­tries. It also aligns with the New Zealand and Aus­tralian Gov­ern­ments’ announce­ment in 2011 for the imple­men­ta­tion of a sim­pli­fied fil­ing and exam­i­na­tion process for patent appli­ca­tions filed in both coun­tries by June 2014. These changes are already tak­ing effect in Aus­tralia with the advent of the Rais­ing the Bar’ leg­is­la­tion, which comes into effect in its entire­ty in April 2013.

Even if New Zealand is not a sig­nif­i­cant mar­ket for your goods or ser­vices, with these changes, you may want to recon­sid­er whether it is com­mer­cial­ly sen­si­ble to take steps to extend pro­tec­tion in New Zealand.

For fur­ther infor­ma­tion, please con­tact us.

Co-authored by M Hall.

If you would like to repub­lish this arti­cle, it is gen­er­al­ly approved, but pri­or to doing so please con­tact the Mar­ket­ing team at marketing@​swaab.​com.​au. This arti­cle is not legal advice and the views and com­ments are of a gen­er­al nature only. This arti­cle is not to be relied upon in sub­sti­tu­tion for detailed legal advice.

Publications

Ope­nAI’s screen­less future on pause amidst trade mark dispute

Back­groundIn ear­ly May, Ope­nAI sur­prised the tech world with news of an esti­mat­ed $6.4 bil­lion part­ner­ship and acqui­si­tion involv­ing ​“io”…

Impor­tant Stra­ta Law Changes — Effec­tive 1 July 2025

The Stra­ta Schemes Leg­is­la­tion Amend­ment Act 2025 (Amend­ing Act) intro­duces fur­ther reform in Gov­ern­men­t’s ongo­ing review of the stra­ta legislation. On 1 July…

Own­ers Cor­po­ra­tions / Asso­ci­a­tions now sub­ject to Unfair Con­tract Terms 

Under the new stra­ta law reforms com­menc­ing 1 July 2025 (the Stra­ta Schemes Leg­is­la­tion Amend­ment Act 2025 (No. 14) NSW) a key change…

In the News

Press Release | We are pleased to announce five senior pro­mo­tions in key prac­tice areas of the firm effec­tive, 1 July 2025

Con­grat­u­la­tions:Maris­sa Arag­o­na — AssociateRamesh Chamala — AssociateAaron Boz — AssociateWilliam Clement — Senior AssociateKel­lie Van Mun­ster — Spe­cial Counsel “I am per­son­al­ly delight­ed…

Michael Byrnes quot­ed in the arti­cle, “‘Creep­ing’ unfair dis­missal thresh­old will increase to $183k on 1 July”, pub­lished in HR Leader on 27 June 2025

Michael Byrnes quot­ed in the arti­cle, “‘Creep­ing’ unfair dis­missal thresh­old will increase to $183k on 1 July”, pub­lished in HR Leader…

Michael Byrnes is quot­ed in the arti­cle, ABC may face sig­nif­i­cant penal­ties’ after can­cel cul­ture’ sack­ing ruled unlaw­ful”, pub­lished in HR Leader on 26 June 2025

Michael Byrnes is quot­ed in the arti­cle, ​“ABC may face ​‘sig­nif­i­cant penal­ties’ after ​‘can­cel cul­ture’ sack­ing ruled unlaw­ful”, pub­lished in…

Sign up for our Newsletter

*Mandatory information