Swaab launch­es fixed fee IP Dis­cov­ery service

PRo­tect­ing your great­est asset: your busi­ness reputation

IP Discovery

The rep­u­ta­tion of your busi­ness may be the most valu­able asset it pos­sess­es. That rep­u­ta­tion is the face you present to the mar­ket in your com­mer­cial names, brands and pro­mo­tion­al mate­r­i­al. In intel­lec­tu­al prop­er­ty terms your busi­ness rep­u­ta­tion can be spec­i­fied as your trade marks, busi­ness and com­pa­ny names, domain names and in the copy­right you cre­ate in your pro­mo­tion­al activities.

In a real sense, your busi­ness rep­u­ta­tion is what dis­tin­guish­es your busi­ness from its com­peti­tors. Such intel­lec­tu­al prop­er­ty assets rarely appear on a bal­ance sheet but if they are lost, they can crip­ple a busi­ness. Con­sid­er these questions;

• Are your com­mer­cial IP assets identified?
• What is the val­ue of your com­mer­cial IP?
• Do you own that com­mer­cial IP?

We offer a fixed fee IP Dis­cov­ery ser­vice to help you iden­ti­fy and pro­tect your IP using a three step process:

1. IDEN­TI­FI­CA­TION

We will review and iden­ti­fy the int­elec­tu­al prop­er­ty in your busi­ness rep­u­ta­tion, coop­er­at­ing with you in detail­ing your trade marks, com­mer­cial names, copy­right and relat­ed rights.

2. PRO­TEC­TION

We will rec­om­mend appro­pri­ate pro­tec­tion for your intel­lec­tu­al prop­er­ty includ­ing reg­is­tra­tion, stan­dard IP doc­u­ments and procedures.

3. EXPLOITA­TION

Once your intel­lec­tu­al prop­er­ty assets in your busi­ness have been iden­ti­fied and pro­tect­ed, we will out­line var­i­ous options for exploit­ing your IP, inclu­id­ng licens­ing, assign­ment, pric­ing strat­e­gy and pro­mo­tion­al pol­i­cy which reflect the true val­ue of that IP.

IMPLE­MEN­TA­TION

Imple­men­ta­tion includes a FREE no oblig­a­tion Health Check which we take you through to help us inden­ti­fy your com­mer­cial intel­lec­tu­al prop­er­ty assets and espe­cial­ly those assets at risk.

Once you are sat­is­fied, we can tai­lor our $5000 fixed fee IP Dis­cov­ery ser­vice to meet your spe­cif­ic needs.

CON­TACT US

You are wel­come to con­tact our intel­lec­tu­al prop­er­ty lawyers at any time to dis­cuss our fixed fee ser­vice or any of your intel­lec­tu­al prop­er­ty needs. Please con­tact Eric Ziehlke, IP and Tech­nol­o­gy Part­ner on +61 2 9777 8387 or via email ejz@​swaab.​com.​au