The rep­u­ta­tion of your busi­ness may be the most valu­able asset it pos­sess­es. We offer a fixed fee IP Dis­cov­ery ser­vice to help you iden­ti­fy and pro­tect your IP

PRo­tect­ing your great­est asset: your busi­ness reputation

IP Discovery

The rep­u­ta­tion of your busi­ness may be the most valu­able asset it pos­sess­es. That rep­u­ta­tion is the face you present to the mar­ket in your com­mer­cial names, brands and pro­mo­tion­al mate­r­i­al. In intel­lec­tu­al prop­er­ty terms your busi­ness rep­u­ta­tion can be spec­i­fied as your trade marks, busi­ness and com­pa­ny names, domain names and in the copy­right you cre­ate in your pro­mo­tion­al activities.

In a real sense, your busi­ness rep­u­ta­tion is what dis­tin­guish­es your busi­ness from its com­peti­tors. Such intel­lec­tu­al prop­er­ty assets rarely appear on a bal­ance sheet but if they are lost, they can crip­ple a busi­ness. Con­sid­er these questions;

  • Are your com­mer­cial IP assets identified?
  • What is the val­ue of your com­mer­cial IP?
  • Do you own that com­mer­cial IP?

We offer a fixed fee IP Dis­cov­ery ser­vice to help you iden­ti­fy and pro­tect your IP using a three step process:

1. IDEN­TI­FI­CA­TION

We will review and iden­ti­fy the int­elec­tu­al prop­er­ty in your busi­ness rep­u­ta­tion, coop­er­at­ing with you in detail­ing your trade marks, com­mer­cial names, copy­right and relat­ed rights.

2. PRO­TEC­TION

We will rec­om­mend appro­pri­ate pro­tec­tion for your intel­lec­tu­al prop­er­ty includ­ing reg­is­tra­tion, stan­dard IP doc­u­ments and procedures.

3. EXPLOITA­TION

Once your intel­lec­tu­al prop­er­ty assets in your busi­ness have been iden­ti­fied and pro­tect­ed, we will out­line var­i­ous options for exploit­ing your IP, inclu­id­ng licens­ing, assign­ment, pric­ing strat­e­gy and pro­mo­tion­al pol­i­cy which reflect the true val­ue of that IP.

IMPLE­MEN­TA­TION

Imple­men­ta­tion includes a FREE no oblig­a­tion Health Check which we take you through to help us inden­ti­fy your com­mer­cial intel­lec­tu­al prop­er­ty assets and espe­cial­ly those assets at risk.

Once you are sat­is­fied, we can tai­lor our $5000 fixed fee IP Dis­cov­ery ser­vice to meet your spe­cif­ic needs.

CON­TACT US

You are wel­come to con­tact our intel­lec­tu­al prop­er­ty lawyers at any time to dis­cuss our fixed fee ser­vice or any of your intel­lec­tu­al prop­er­ty needs. Please con­tact Eric Ziehlke, IP and Tech­nol­o­gy Part­ner on +61 2 9777 8387 or via email ejz@​swaab.​com.​au

If you would like to repub­lish this arti­cle, it is gen­er­al­ly approved, but pri­or to doing so please con­tact the Mar­ket­ing team at marketing@​swaab.​com.​au. This arti­cle is not legal advice and the views and com­ments are of a gen­er­al nature only. This arti­cle is not to be relied upon in sub­sti­tu­tion for detailed legal advice.

Publications

Work­place Rela­tion­ships: The Legal Posi­tion (Cold­play Con­cert Edition)

The recent sto­ry of col­leagues (a Chief Exec­u­tive Offi­cer and Chief Peo­ple Offi­cer (CPO)) whose appar­ent rela­tion­ship was cap­tured on…

Dis­missal for Dissent?

The recent unfair dis­missal deci­sion of the Fair Work Com­mis­sion, Shaun Turn­er v Dare­bin City Coun­cil [2025] FWC 1763, in which Deputy…

Con­struc­tion con­tract time­frames and their inter­ac­tion with the NSW Secu­ri­ty of Pay­ment legislation.

Mark Glynn, Con­struc­tion Part­ner at Swaab con­sid­ers the recent deci­sion of Shar­vain Facades Pty Ltd (Admin­is­tra­tors Appoint­ed) v Roberts Co (NSW)…

In the News

Michael Byrnes appeared on Break­fast with Tim Web­ster on 2SM on 23 July 2025 to dis­cuss work­place rela­tion­ships and that Cold­play concert

Michael Byrnes appeared on Break­fast with Tim Web­ster on 2SM on 23 July 2025 to dis­cuss work­place rela­tion­ships and that…

Michael Byrnes is quot­ed in the arti­cle, Cold­play con­tro­ver­sy expos­es HR vul­ner­a­bil­i­ty in lead­er­ship rela­tion­ships”, pub­lished in HR Leader on 23 July 2025

Michael Byrnes is quot­ed in the arti­cle, ​“Cold­play con­tro­ver­sy expos­es HR vul­ner­a­bil­i­ty in lead­er­ship rela­tion­ships”, pub­lished in HR Leader on…

Michael Byrnes’ arti­cle 7 com­mon ques­tions about work­place rela­tion­ships”, was pub­lished on HRM Online on 22 July 2025

Michael Byrnes’ arti­cle ​“7 com­mon ques­tions about work­place rela­tion­ships”, was pub­lished on HRM Online on 22 July 2025To read the full…

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