Our Team

Eric Ziehlke

Partner
Com­mer­cial, IP & Technology

Eric has over 20 years’ expe­ri­ence as an IP lawyer. He joined Swaab in 2015 and is a spe­cial­ist in all facets of trade mark law and prac­tice, with an empha­sis on mar­ket­ing con­sid­er­a­tions, I have a vast knowl­edge of intel­lec­tu­al prop­er­ty mat­ters gen­er­al­ly, includ­ing copy­right, which can be applied in the iden­ti­fi­ca­tion, devel­op­ment and pro­tec­tion of IP rights. I am also expe­ri­enced in trade mark pros­e­cu­tions, non-use removals and oppo­si­tions, pass­ing off and con­sumer law, IP due dili­gence, copy­right advice.

Expe­ri­ence

  • Han­dling of pas­sen­ger and freight legal issues for inter­na­tion­al airlines
  • Super­vi­sion of the inter­na­tion­al trade mark port­fo­lio of an Aus­tralian enter­tain­ment com­pa­ny and nego­ti­at­ing inter­na­tion­al set­tle­ment agreements
  • Defend­ing intel­lec­tu­al prop­er­ty rights includ­ing per­son­al image issues for a num­ber of promi­nent crick­eters, surfers and footballers
  • Advis­ing on par­al­lel impor­ta­tion issues for lead­ing Aus­tralian appli­ance suppliers
  • Review and licens­ing of major R&D technology
  • Prepar­ing con­fi­den­tial­i­ty and licens­ing agree­ments for a range of start-up companies
  • Super­vis­ing lit­i­ga­tion to pro­tect the well-known ban­ner brand of an Aus­tralian retailer
  • Prepar­ing doc­u­men­ta­tion for fran­chis­ing com­pa­nies in ser­vice industries
  • Prepa­ra­tion of spe­cif­ic pro­vi­sions of employ­ment agree­ments to safe­guard the intel­lec­tu­al prop­er­ty of clients
  • Draft­ing soft­ware licens­ing agree­ments for clients in the per­son­nel market
  • Pro­vid­ing advice on terms and con­di­tions and labelling reg­u­la­tions in a vari­ety of markets
  • Pro­vid­ing advice to sup­pli­ers of high vol­ume alco­holic bev­er­ages on get-up, trade mark and copy­right issues
  • Set­ting up and imple­ment­ing anti-coun­ter­feit­ing pro­grams for a DVD manufacturer
  • Devis­ing and imple­ment­ing full scale IP audit programs 
  • Rep­re­sent­ing clients in a wide range of trade mark oppo­si­tions before IP Australia
  • Tak­ing part in a series of medi­a­tions under Fed­er­al Court pro­ce­dures to resolve var­i­ous intel­lec­tu­al prop­er­ty lit­i­ga­tion matters
  • Coun­ter­ing claims of copy­right infringe­ment in house design plans
  • Prepar­ing avi­a­tion main­te­nance agreements
  • Pro­vid­ing detailed advice on design and copy­right over­lap pro­vi­sions with respect to alle­ga­tions of intel­lec­tu­al prop­er­ty infringe­ment in the appli­ance industry
  • Draft­ing man­u­fac­tur­ing and dis­tri­b­u­tion agree­ments with par­tic­u­lar empha­sis on pro­tect­ing the intel­lec­tu­al prop­er­ty rights of clients

Exper­tise

  • Intel­lec­tu­al prop­er­ty law
  • Trade mark law
  • Con­sumer law

Roles, mem­ber­ships and education

  • Mas­ter of Laws (Intel­lec­tu­al Prop­er­ty) — Uni­ver­si­ty of Tech­nol­o­gy Syd­ney, 2004
  • Mas­ter of Com­merce (Mar­ket­ing) — Uni­ver­si­ty of NSW1974

Publications

Brands as a Legal Asset

Intro­duc­tion Brands are an intel­lec­tu­al prop­er­ty asset. Unfor­tu­nate­ly they rarely appear on a company’s bal­ance sheet. As a con­se­quence, brands may often…
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